Can you hear the celebration? Do you feel the excitement? Here at Datalogics, we are proudly celebrating our 50th anniversary – and to top it off, we are unveiling our new logo and tagline! We know what a big deal it is for a software company to reach 50 years, and how important it is to continuously adjust and realign ourselves with the industry. But enough about that (although, if you are interested in hearing more from our CEO about our last 50 years, read his blog article here).
Back to our new logo and tagline. As I mentioned before, we know how important it is to tailor our business to the ever-changing needs and trends in the market – and that includes our branding. Last year, we updated our website and blog; with that, we knew we needed to update and upgrade our logo and tagline to complete our new look and feel. So, we started our brainstorming sessions. We wanted our tagline to embody our company as a whole to truly represent what we had to offer and how our customers would benefit. Datalogics is a company unlike many others as many of our employees have been here for 10, 20, or even 30 years. The experience and expertise of the employees is impressive (if I do say so myself, and I can since I’m writing this). And the direct support we offer our customers is unrivaled. So after many, MANY rounds of brainstorming and a lot of collaboration, I’m proud and very excited to officially announce our new company tagline: “Where Experience Delivers”. We hope all of you find our logo and tagline rebranding as refreshed and renewed as we do!